Little Hyde & HareKova Commerce

Little Shop Launch

1 November 2026  ·  Ad copy for the launch of the Little shop on Monday 2 November. Each ad has its own copy: three main texts written three ways (a hook, the story, the product), three headlines, two short descriptions and, for carousels, a headline for every card. Anything in [square brackets] is a detail we need you to confirm or fill in before it runs.
How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That tells Casey you have finished. You do not need to email anything, your marks and edits are saved on this page and Casey can already see them.
Ad 1 · "An old world is returning" videoAd 2a · Nurtured by Nature reel (as it is)Ad 2b · Nurtured by Nature reel + shop the collectionAd 3 · Brand carousel A: a day outdoorsAd 3 · Brand carousel B: from the home of natural fibresAd 4 · Product carousel: the sheepskin pram linerAd 4 · Product carousel: merino and little layersAd 4 · Gifting carousel: the newborn bundleAd 4 · Gifting carousel: the gilet for older childrenAd 5 · Collection ad: the whole Little range
Where should each ad send people?
We do not have the live Little shop links yet, so no ad has a destination set. Could you send the collection link for the whole range, plus the pram liner, merino and gifting pages (or the product pages for the newborn set and the gilet)? Until then the ads cannot be built.
Wool Flow™: OK to use the name like this?
The pram liner ads describe Wool Flow™ as a breathability system that opens up the backing so the wool can breathe. We have used no figures (the "up to 47%" result is not back yet). Are you happy with the name and the ™ symbol in ads, and with "lets them breathe" and "so the wool can breathe"?
Pram liner details to confirm
From your product deck, we have assumed: it fits 3 and 5-point harnesses, comes with complimentary harness strap pads, and is available in both sheepskin and shearling. These are in [brackets] in the copy. Please confirm each one, or tell us what to change.
Is the sherpa suit a natural fibre?
Several texts group the sherpa suit with "natural fibres" (sheepskin, merino and wool). If the sherpa is not wool, tell us and we will word it separately.
The newborn gift bundle
What is it called, and what exactly is in it? We have guessed a sherpa suit, merino hat and wool booties, shown in [brackets].
Gift box and gift wrapping
Some gifting lines say it arrives in the Little Hyde & Hare gift box. Is every order gift boxed, and is gift wrapping complimentary? Those lines are in [brackets] and come out if not.
Gilet: sizes, colours and pockets
We have written sizes from [0-6 months to 4-6 years], a zip front and pockets. Please confirm, and send the colour names. Is the gingham-piped version live at launch? If so we would like to feature it.
Christmas last order dates
The gifting ads have a [Christmas order-by date line] placeholder. Please send your last order date for UK Christmas delivery, or we will remove the line. We have made no delivery promises anywhere.
Any launch offer?
Your plan mentioned complimentary wool booties on orders over a set amount. None of this copy mentions an offer. If one is running from Monday, tell us the exact wording and we will add it.
Ad 2a: the original post caption
To keep the reel's likes and comments, Meta shows the original Instagram caption as the main text and it cannot be changed in the ad. If you would like one of our three texts to run, the caption needs editing on Instagram first. Otherwise we will use our headlines and button with your caption as it is.
Ad 2b: which products show under the reel?
We have assumed the whole Little range sits in the product catalogue and shows under the reel. If you would like only certain products (say, the pram liner and gilet), tell us which.
Where things are made
The merino carousel says the merino is spun at a single Italian mill and crafted in Portugal, from your product deck. Please confirm we can say that. We have not said "Made in England" anywhere.
Ad 1 · "An old world is returning" video3 main texts · 3 headlines · 2 descriptions · Shop Now
Your winning Founding Families film, recut with product shots. It now asks people to shop, not sign up.
The film already works, so the copy keeps its opening line and moves the ask from "join the list" to "the shop is open". Every version names the pram liner and the merino pieces they will see flash on screen. Suggested button: Shop Now.

Primary Text

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An old world is returning, and the Little shop is now open. Long pram walks through frosty fields, windswept toddlers napping under trees and first steps in the meadow grass. Little Hyde & Hare is soft, everyday heirlooms for that kind of childhood, crafted from sheepskin and Italian merino. Shop the collection today.
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P2 · Story / brand-led EditedRevised since your edit
Since the summer, our Founding Families have been waiting for this. Little Hyde & Hare is a gentle evolution of the Hyde & Hare home: sheepskin for the pram, Italian merino for little shoulders and soft wool for tiny toes. Crafted for slow mornings, muddy knees and the wild afternoons in between. The Little shop is now open. Nurtured by Nature.
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P3 · Product / benefit-led EditedRevised since your edit
...the sheepskin pram liner is finally here. It cocoons little ones in natural wool that stays cosy on frosty walks and, thanks to our Wool Flow™ breathability system, lets them breathe when they are bundled up. Alongside it, merino gilets, sherpa suits, mittens, hats and booties, designed to be handed down. Shop the Little collection now.
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Headlines and descriptions

H1 The Little Shop Is Now Open Edited
the news, said plainly
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H2 An Old World Is Returning Edited
the film's own line, kept for recognition
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H3 Soft Heirlooms for Little Adventures Edited
your own headline from the waitlist round
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D1 Nurtured by Nature Edited
Description (small line under the headline)
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D2 Shop pram liners and merino Edited
Description
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Ad 2a · Nurtured by Nature reel (as it is)3 main texts · 3 headlines · 2 descriptions · Shop Now
The reel that did so well on Instagram, run as the original post so its likes and comments come with it.
To keep the likes and comments, the ad has to use the original Instagram post, and Meta then shows the post's own caption as the main text. Headlines, descriptions and the button can still be added. So: if you would like one of the main texts below to run, the caption on the original post needs editing to match (see the question at the top). Suggested button: Shop Now.

Primary Text

P1 · Hook-led EditedRevised since your edit
What would childhood feel like if it were wrapped in nature? Sheepskin on the pram, Italian merino on little shoulders and soft wool on tiny toes. This is Little Hyde & Hare, and the shop is now open.
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P2 · Story / brand-led EditedRevised since your edit
Nurtured by Nature has always been the idea. Little Hyde & Hare grew out of the Hyde & Hare home, where natural fibres have always come first. Now those same fibres are crafted for little ones, in pieces soft enough for every day and made to be passed on. Explore the Little collection.
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P3 · Product / benefit-led EditedRevised since your edit
Ultra-soft sheepskin pram liners, Italian merino gilets, sherpa suits, mittens, hats and booties. The Little collection is crafted from natural fibres that keep little ones warm and let them breathe. Nurtured by Nature, and now ready to shop.
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Headlines and descriptions

H1 Nurtured by Nature Edited
the reel's title, so the headline matches what they just watched
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H2 The Little Collection Is Here Edited
launch news
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H3 Natural Fibres for Little Ones Edited
what it is, for anyone new to Hyde & Hare
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D1 Now open: the Little shop Edited
Description
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D2 From the makers of Hyde & Hare Edited
Description
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Ad 2b · Nurtured by Nature reel + shop the collection3 main texts · 3 headlines · 2 descriptions · Shop Now
The same reel as a fresh ad with the product range shown underneath it, so people can tap straight into a product.
This version gives up the reel's likes and comments in exchange for a shoppable row of products under the video. The copy points people down to those products. Suggested button: Shop Now.

Primary Text

P1 · Hook-led EditedRevised since your edit
Shop the pieces from the film, just below. The sheepskin pram liners, the merino gilets and the little hats and mittens, all crafted from sheepskin, merino and wool. Little Hyde & Hare is now open.
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P2 · Story / brand-led EditedRevised since your edit
Nurtured by Nature began as a feeling: children outdoors, wrapped in the softest things nature makes. Every piece below is crafted to carry that feeling into real days, from the pram walk to the muddy garden. Shop the Little collection.
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P3 · Product / benefit-led EditedRevised since your edit
Natural wool keeps little ones warm on frosty walks and lets them breathe when the sun comes out. Our sheepskin pram liners and Italian merino layers are designed for the way little ones really live: outdoors, on the move and wrapped up cosy. Browse the range below and find their first heirloom.
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Headlines and descriptions

H1 Shop the Little Collection Edited
the action
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H2 Nurtured by Nature, Now Open Edited
reel title + launch news
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H3 Sheepskin and Merino for Little Ones Edited
what it is
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D1 Pram liners, gilets and more Edited
Description
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D2 Natural fibres, made to last Edited
Description
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Ad 3 · Brand carousel A: a day outdoors3 main texts · 3 headlines · 2 descriptions · 6 card headlines · Shop Now
Lifestyle carousel that follows a day outside, with a product clearly in shot on cards 2 to 5.
Read in order, the cards tell one day: out the door, the pram walk, the garden, the frosty afternoon, home. Four of the six card headlines name a product, so the brand world never drifts away from something to buy. Card headlines are kept short because carousels cut them off sooner than a normal headline. Suggested button: Shop Now.

Primary Text

P1 · Hook-led EditedRevised since your edit
Where will their first winter take them? • Long pram walks on frosty mornings • Muddy afternoons in the garden • Sleepy journeys home as the light fades Little Hyde & Hare is crafted from sheepskin and Italian merino for every one of them. Swipe to shop the collection.
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P2 · Story / brand-led EditedRevised since your edit
Some of the best days of childhood happen outside, with grass-stained knees and cheeks pink from the cold. We created Little Hyde & Hare for that kind of childhood, with the same love of natural fibres that has always shaped the Hyde & Hare home. Swipe through the day, then shop the pieces in it.
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P3 · Product / benefit-led EditedRevised since your edit
The Little collection, all in one place. Ultra-soft sheepskin pram liners, Italian merino gilets, sherpa suits, mittens, hats and wool booties, in soft natural tones designed to be worn together. Crafted to be loved by one little one, then handed on to the next. Shop the collection now.
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Headlines, descriptions and card headlines

H = main headline, D = description, Card = the headline under each carousel card (in swipe order).
H1 A Childhood Wrapped in Nature Edited
main headline
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H2 Crafted for Their Wildest Days Edited
main headline
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H3 Heirlooms for the Great Outdoors Edited
main headline
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D1 Sheepskin, merino and wool Edited
Description
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D2 Now open at Hyde & Hare Edited
Description
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Card 1 Nurtured by Nature Edited
Card 1: brand opener, family heading out
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Card 2 Morning Walks, Wrapped in Sheepskin Edited
Card 2: pram liner in use
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Card 3 Merino Gilets for Muddy Knees Edited
Card 3: gilet in the garden
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Card 4 Hats and Mittens for Frosty Days Edited
Card 4: hat and mittens
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Card 5 Tiny Toes in Soft Wool Booties Edited
Card 5: booties close-up
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Card 6 Shop the Little Collection Edited
Card 6: end card
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Ad 3 · Brand carousel B: from the home of natural fibres3 main texts · 3 headlines · 2 descriptions · 6 card headlines · Shop Now
Lifestyle carousel built around the materials, with a product clearly in shot on cards 2 to 5.
Carousel A sells the day out. Carousel B sells what everything is made of, and the Hyde & Hare name behind it, which is the strongest reason to trust a brand that opened this week. Suggested button: Shop Now.

Primary Text

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...and now the softest things in the Hyde & Hare home come in little sizes. The same love of natural fibres, crafted into sheepskin pram liners, Italian merino layers and wool booties for babies and little ones. Swipe to meet Little Hyde & Hare.
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P2 · Story / brand-led EditedRevised since your edit
Hyde & Hare has always been the home of natural fibres. Little Hyde & Hare carries that into childhood: real sheepskin, soft Italian merino and fine wool, chosen because they are warm, breathable and gentle against the skin. Natural pieces, designed to be worn hard, loved for years and passed down. Nurtured by Nature.
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P3 · Product / benefit-led EditedRevised since your edit
Who wants synthetic fleece against their baby's skin? Little Hyde & Hare is real sheepskin, Italian merino and soft wool, natural fibres that keep little ones warm and let them breathe. Pram liners, gilets, sherpa suits, mittens, hats and booties, all ready to shop now.
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Headlines, descriptions and card headlines

H = main headline, D = description, Card = the headline under each carousel card (in swipe order).
H1 Natural Fibres, Little Sizes Edited
main headline
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H2 From the Makers of Hyde & Hare Edited
main headline: heritage
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H3 Real Sheepskin, Soft Italian Merino Edited
main headline: materials
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D1 Explore the Little collection Edited
Description
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D2 Warm, breathable, natural Edited
Description
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Card 1 From the Home of Natural Fibres Edited
Card 1: brand opener, fields or sheep
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Card 2 Sheepskin for Snug Pram Walks Edited
Card 2: pram liner
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Card 3 Italian Merino, Soft on Little Arms Edited
Card 3: gilet or sherpa suit
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Card 4 Wool Booties for the Smallest Feet Edited
Card 4: booties
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Card 5 Ready to Give This Christmas Edited
Card 5: packaging or gift moment
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Card 6 Explore Little Hyde & Hare Edited
Card 6: end card
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Ad 4 · Product carousel: the sheepskin pram liner3 main texts · 3 headlines · 2 descriptions · 6 card headlines · Shop Now
Infographic carousel for the hero product. Each card makes one point about the liner.
The pram liner is the piece we expect to sell most, so it gets the most detailed ad. Wool Flow™ is described by what it does, with no figures, until the independent test results are in. The details in [brackets] are from your product deck and need confirming. Suggested button: Shop Now.

Primary Text

P1 · Hook-led EditedRevised since your edit
Is your pram ready for its first proper winter? Our sheepskin pram liner wraps little ones in natural wool that holds its warmth on frosty walks and lets them breathe when they are bundled up. Crafted with our Wool Flow™ breathability system and designed to fit [3 and 5-point harnesses]. Shop the Little Hyde & Hare pram liner.
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P2 · Story / brand-led EditedRevised since your edit
We could not find a pram liner that let the wool work. So we built one. Wool warms in the cold and breathes in the warmth, but only if nothing gets in the way. Our Wool Flow™ breathability system opens up the backing, so there is less between your baby and nature. That is the Little Hyde & Hare pram liner.
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P3 · Product / benefit-led EditedRevised since your edit
Everything you want from a pram liner, in real sheepskin: • Natural wool that keeps them warm on cold walks • Wool Flow™ breathability, so the wool can breathe • Designed to fit [3 and 5-point harnesses] • [Complimentary harness strap pads included] • Sheepskin or shearling, in soft natural colourways Shop the pram liner now.
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Headlines, descriptions and card headlines

H = main headline, D = description, Card = the headline under each carousel card (in swipe order).
H1 Their Cosiest Winter Walks Start Here Edited
main headline
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H2 The Sheepskin Pram Liner, Reimagined Edited
main headline
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H3 Wool Breathes. Our Liner Lets It. Edited
main headline: Wool Flow in five words
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D1 With Wool Flow™ breathability Edited
Description
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D2 Sheepskin or shearling Edited
Description
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Card 1 The Sheepskin Pram Liner Edited
Card 1: hero shot
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Card 2 Warm on Frosty Winter Walks Edited
Card 2: warmth
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Card 3 Breathable, Thanks to Wool Flow™ Edited
Card 3: Wool Flow close-up of the backing
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Card 4 Fits [3 and 5-Point] Harnesses Edited
Card 4: fit (confirm)
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Card 5 Sheepskin or Shearling, You Choose Edited
Card 5: the two materials and colourways
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Card 6 Shop the Pram Liner Edited
Card 6: end card
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Ad 4 · Product carousel: merino and little layers3 main texts · 3 headlines · 2 descriptions · 6 card headlines · Shop Now
Infographic carousel for the fashion pieces: gilet, sherpa suit, hats, mittens and booties.
Leads on what merino does (warm, breathable, soft) and where it comes from, then walks through the pieces one card at a time. Suggested button: Shop Now.

Primary Text

P1 · Hook-led EditedRevised since your edit
Dressing them for frosty mornings and muddy afternoons? • Merino gilets for layering over everything • Sherpa suits for the newest arrivals • Hats, mittens and booties for chilly fingers and toes Little layers in soft Italian merino and natural wool, designed to be worn every day and handed down.
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P2 · Story / brand-led EditedRevised since your edit
Our gilets, hats and mittens begin with Italian merino, spun at a single mill and crafted into little layers in Portugal. We chose merino because it is warm, breathable and naturally soft, the kind of wool little ones can wear from morning walks to afternoon naps. Designed to be worn hard, loved for years and passed down to the next little one. Explore the merino collection.
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P3 · Product / benefit-led EditedRevised since your edit
The merino gilet is the piece they will live in this winter. Soft Italian merino, cosy enough for frosty walks and breathable enough to wear indoors, with pockets for treasures found along the way. Pair it with a matching hat, mittens and booties, or the sherpa suit for newborns. Shop the merino collection.
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Headlines, descriptions and card headlines

H = main headline, D = description, Card = the headline under each carousel card (in swipe order).
H1 Italian Merino for Little Adventures Edited
main headline
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H2 Soft Layers for Frosty Mornings Edited
main headline
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H3 Little Layers, Made to Be Handed Down Edited
main headline: echoes your "Made to Be Lived With"
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D1 Gilets, sherpa suits and hats Edited
Description
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D2 Warm, soft and breathable Edited
Description
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Card 1 Italian Merino for Little Ones Edited
Card 1: texture close-up
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Card 2 The Merino Gilet Edited
Card 2: gilet
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Card 3 The Sherpa Suit for Newborns Edited
Card 3: sherpa suit
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Card 4 Merino Hats in Soft Natural Tones Edited
Card 4: hats
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Card 5 Little Mittens for Cold Hands Edited
Card 5: mittens and booties
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Card 6 Shop the Merino Collection Edited
Card 6: end card
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Ad 4 · Gifting carousel: the newborn bundle3 main texts · 3 headlines · 2 descriptions · 6 card headlines · Shop Now
Christmas gifting carousel for a new baby: friends, family and godparents buying for a baby's first winter.
Written for someone buying for a baby they do not live with, who wants a present that gets used and kept. We do not know the bundle's name or exactly what is in it, so those are in [brackets]. Any Christmas delivery line stays a placeholder until you give us the last order date. Suggested button: Shop Now.

Primary Text

P1 · Hook-led EditedRevised since your edit
Looking for a newborn gift that gets used every day, then kept for years? Our [bundle name] brings together [a sherpa suit, merino hat and wool booties], crafted from natural fibres for a baby's first winter. [Presented in our Little Hyde & Hare gift box], ready to give. Shop the newborn gift set.
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P2 · Story / brand-led EditedRevised since your edit
Some baby gifts are opened, admired and forgotten by spring. Ours are crafted from Italian merino and soft wool, chosen to be worn on every cold walk this winter and tucked away for the next little one. A first Christmas gift from someone who knows what really gets used. Shop the [bundle name].
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P3 · Product / benefit-led EditedRevised since your edit
The newborn gift set, crafted from natural fibres: • [Sherpa suit] for snuggly first outings • [Merino hat] to keep little heads warm • [Wool booties] for tiny toes [Presented in our Little Hyde & Hare gift box.] [Christmas order-by date line.] Shop the gift set.
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Headlines, descriptions and card headlines

H = main headline, D = description, Card = the headline under each carousel card (in swipe order).
H1 The Newborn Gift They Will Keep Edited
main headline
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H2 Their First Christmas, Wrapped in Wool Edited
main headline
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H3 Shop the Newborn Gift Set Edited
main headline
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D1 Natural fibres, gift boxed Edited
Description (only if the gift box is confirmed)
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D2 A gift for their first winter Edited
Description
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Card 1 A First Christmas Gift to Treasure Edited
Card 1: the bundle together
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Card 2 The Newborn Gift Set Edited
Card 2: everything in the set laid out
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Card 3 A Sherpa Suit for Snuggly Days Edited
Card 3: sherpa suit
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Card 4 A Merino Hat for Tiny Heads Edited
Card 4: hat
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Card 5 Wool Booties for Little Toes Edited
Card 5: booties
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Card 6 Beautifully Boxed, Ready to Give Edited
Card 6: packaging (only if confirmed)
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Ad 4 · Gifting carousel: the gilet for older children3 main texts · 3 headlines · 2 descriptions · 6 card headlines · Shop Now
Christmas gifting carousel for toddlers and older children: grandparents, aunts, uncles and godparents.
Sells the gilet as the present that comes on every adventure, which is the brand world and the gift in one. Sizes and colour names are in [brackets] until you confirm them. Suggested button: Shop Now.

Primary Text

P1 · Hook-led EditedRevised since your edit
Stuck on what to give the little one who never stops exploring? Our Italian merino gilet keeps them warm on frosty walks and comfortable on the dash back indoors, with pockets for every conker and feather they find. In sizes up to [4-6 years], it is the Christmas gift they will wear every day. Shop the merino gilet.
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P2 · Story / brand-led EditedRevised since your edit
The best Christmas presents are the ones that come on every adventure. For the little explorer in your life, our gilet is crafted from soft Italian merino, ready to be pulled on for den building, puddle jumping and long walks home. Designed to be worn hard and handed down when they outgrow it. Shop the gilet in time for Christmas. [Christmas order-by date line.]
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P3 · Product / benefit-led EditedRevised since your edit
The merino gilet, ready for Christmas: • Soft Italian merino, warm and breathable • Zip front and pockets for treasures • [Colour names] in soft natural tones • Sizes from [0-6 months to 4-6 years] A gift for grandchildren, nieces, nephews and godchildren. Shop now.
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Headlines, descriptions and card headlines

H = main headline, D = description, Card = the headline under each carousel card (in swipe order).
H1 The Gift for Little Explorers Edited
main headline
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H2 A Gilet for Every Adventure Edited
main headline
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H3 Christmas Gifting, Wrapped in Merino Edited
main headline
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D1 Soft Italian merino gilet Edited
Description
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D2 For their wildest adventures Edited
Description
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Card 1 A Christmas Gift for Little Explorers Edited
Card 1: child outdoors in the gilet
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Card 2 The Italian Merino Gilet Edited
Card 2: product shot
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Card 3 Pockets for Conkers and Treasures Edited
Card 3: pocket detail
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Card 4 Warm Outdoors, Breathable Indoors Edited
Card 4: merino benefit
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Card 5 Sizes up to [4-6 Years] Edited
Card 5: sizes (confirm)
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Card 6 Shop the Merino Gilet Edited
Card 6: end card
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Ad 5 · Collection ad: the whole Little range3 main texts · 3 headlines · 2 descriptions · Shop Now
A cover image or film with the full Little range underneath, pulled from your product catalogue.
The products show themselves in this format, so the copy's job is to say what the range is, why it is different, and to send people into it. Suggested button: Shop Now.

Primary Text

P1 · Hook-led EditedRevised since your edit
Everything for their first winter, in one place. Sheepskin pram liners, Italian merino gilets, sherpa suits, mittens, hats and wool booties, crafted from sheepskin, merino and wool. Tap to explore the Little Hyde & Hare collection.
We have revised this line since you edited it.
P2 · Story / brand-led EditedRevised since your edit
Little Hyde & Hare is a gentle evolution of the Hyde & Hare home. The same love of natural fibres, now crafted into pieces for babies and little ones, from the pram walk to the garden den. Nurtured by Nature, and designed to be handed down. Explore the full Little collection.
We have revised this line since you edited it.
P3 · Product / benefit-led EditedRevised since your edit
Shopping for a little one this Christmas? • The sheepskin pram liner, our hero piece • Merino gilets and sherpa suits for layering • Hats, mittens and booties for smaller gifts Natural, warm, breathable and crafted to last. [Christmas order-by date line.] Shop the collection.
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Headlines and descriptions

H1 Shop the Little Hyde & Hare Collection Edited
main headline
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H2 Natural Gifts for Little Ones Edited
main headline: Christmas
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H3 From Pram Liners to Wool Booties Edited
main headline: the range
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D1 Pram liners, merino and more Edited
Description
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D2 Nurtured by Nature Edited
Description
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Kova Commerce · Little Hyde & Hare · Little Shop Launch · 1 November 2026 · DRAFT for review
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